Discover
Our projects
Design Development - Hospitality
Fendi Tashas Cafè
Incredible food. Stunning surroundings. Dedicated service. This is Tasha.
Graphic Design - Graphic
Dior
Immerse yourself in a wonderland. For the launch of the Dior Cruise 2023 collection, Pietro Ruffi designed the "Rêve…
Concept & Strategy Design - Retail
Boss
Be your own Boss! Fashion and art come together in an embrace that celebrates the freedom of expression.
Concept & Strategy Design - Retail
Persol Eyewear
A world steeped in tradition, but looking to the future. The perfection of nature meets technological innovation to create…
Concept & Strategy Design - Retail
Fendi Basket Capsule
Fendi is ready to play a new game. A few limited edition pieces, each marked with the Fendi Roma…
Design Development - Hospitality
Ichnusa
Sardinian soul. The Ichnusa project, the historic beer on the market since 1912, tells the story of Sardinia through…
Graphic Design - Retail
KIKO
Under the sea… Axielab designed the window displays for KIKO Milano in 15 stores around the world to celebrate…
Concept & Strategy Design - Retail
Icebreaker
Quality, responsibility and style. Icebreaker is a brand founded in 1995 with the aim of creating a more sustainable…
Glo Italia
Elegant style, lightweight design, vibrant palette. Compact and practical devices suitable for every occasion.
Concept & Strategy Design - Retail
Swarovski
A diamond that is accessible to everyone. Since 1895, Swarovski has been offering small dreams in the form of…
Concept & Strategy Design - Retail
Dodo
Dive into the blue. Coral reefs, waves and sunsets are the perfect backdrop to immerse yourself in the summer…
Concept & Strategy Design - Retail
Aquazzura
Don't forget to shine. A pop-up store erected in two cities, Taipei, and Taichung, that opened Aquazzura’s doors in…
Design Development - Hospitality
Fendi
Even ice cream hit the runway for Milan Fashion Week. In 2019, Fendi announced a new stage of collaboration…
Concept & Strategy Design - Retail
Haier
Quality, technology, and innovative design. Since 1980, Haier has been manufacturing high-tech products home products to meet the evolving…
Concept & Strategy Design - Retail
BBC Icecream
Breaking down the barriers between fashion, music and street style. Billionaire Boys Club - Icecream, the brand founded by…
Concept & Strategy Design - Retail
Casablanca
‘Le Monde Diplomatique’ Designed in France and made in Casablanca, Morocco, the eponymous brand founded by Charaf Tajer in…
Concept & Strategy Design - Retail
Acqua di Parma
A symphony of lights and fragrances.The Acqua di Parma Christmas Tree is a celebration of Italian craftsmanship, offering citizens…
Design Development - Hospitality
KENZO
KENZO by the Lake. KENZO lands on Lake Como, at the Pike concept store - the latest addition to…
