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Concept & Strategy Design - Retail
BBC Icecream
Breaking down the barriers between fashion, music and street style.
Billionaire Boys Club – Icecream, the brand founded by Pharell Williams, introduced the aesthetics and lifestyle of skateboarding to luxury hip-hop culture.
Concept design for BBC Icecream Pop-Up – 2022
Axielab curated the concept design of their UK pop-up for the brand.
Project
Pop-Up
Client
BBC Icecream
Service
Concept & Strategy Design
Year
2023
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