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Concept & Strategy Design - Retail

Icebreaker

Quality, responsibility and style.

Icebreaker is a brand founded in 1995 with the aim of creating a more sustainable future for people and the planet by providing high performance natural clothing as an alternative to those made of synthetics.

Axielab Design Innovation Studio - Icebreaker Pop Up_Axielab

Design Icebreaker Trade Show Identity – 2023

Axielab has designed an exhibition space for Icebreaker in line with the brand’s sustainability values.

Axielab Design Innovation Studio - Icebreaker Pop Up_Axielab
Axielab Design Innovation Studio - Icebreaker Pop Up_Axielab

Project

Pop-Up

Client

Icebreaker

Service

Concept & Strategy Design

Year

2023