Fifa

The Pop Up needed to be an iconic space transcending traditional sale, offering a transformative beach soccer experience. With engaging displays and beach-themed installations, the visitors could metaphorically step onto the soccer field.

The merchandise became a symbol of global community, ensuring every inch was Instagram friendly for Generation Z’s visual culture.

The design inception centered on studying the key soccer field elements. Incorporating sand as a nod to the pitch, the iconic yellow soccer goals and nets were paramount. The logo also influenced the pop-up’s shape, mirroring its distinctive form on the roof.

The goal was to seamlessly integrate the spirit of the beach soccer experience into the pop-up’s aesthetic.