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Concept & Strategy Design - Retail

Fendi Basket Capsule

Fendi is ready to play a new game.

A few limited edition pieces, each marked with the Fendi Roma and FF logos.

Axielab Design Innovation Studio - FENDI BASKET CAPSULE_2023_Axielab

Fendi Basket Capsule Pop Up – 2023

For the launch of the new Basket Capsule, Axielab provided the design for the Pop-Ups that will house the limited collection worldwide.

Let the games begin!

Axielab Design Innovation Studio - FENDI BASKET CAPSULE_2023_Axielab
Axielab Design Innovation Studio - FENDI BASKET CAPSULE_2023_Axielab

Project

Pop-Up

Client

Fendi

Service

Concept & Strategy Design

Year

2023