Design Development - Hospitality
Fendi
Even ice cream hit the runway for Milan Fashion Week.
In 2019, Fendi announced a new stage of collaboration with the Italian company Steccolecco, the Roman brand famous for its artisanal ice creams.
Concept design of a temporary bar for Fendi in collaboration with Steccolecco Gelato – Milan, 2019
The Steccolecco x FENDI Temporary Bar, designed by Axielab at Milan Central Station, was created in the Roman brand’s signature yellow and adorned with the iconic striped Pequin pattern.
The Temporary Bar was open for one month, from September to October 2019.
Project
Temporary store
Client
Fendi
Service
Design Development
Year
2023
You may also be interested in
Discover all projects
Fendi Tashas Cafè
Design Development - Hospitality
Incredible food. Stunning surroundings. Dedicated service. This is Tasha.
Ichnusa
Design Development - Hospitality
Sardinian soul. The Ichnusa project, the historic beer on the market since 1912, tells the story of Sardinia through…
