Concept & Strategy Design - Retail
Acqua di Parma
A symphony of lights and fragrances.
The Acqua di Parma Christmas Tree is a celebration of Italian craftsmanship, offering citizens an unprecedented moment of beauty and tradition
Concept design for Acqua di Parma Christmas “Natale degli Alberi” – Milan, 2022
More than 8 meters high, the structure is made of wood panels decorated with the Florentine marbled paper pattern, an ancient art handed down from generation to generation by master papermakers.
The hallmark of the Holiday Season 2022 collection, the pattern wraps each panel like a precious gift like precious wrapping paper, tinted with Acqua di Parma‘s trademark yellow.
Project
Temporary installation
Client
Acqua di Parma
Service
Concept & Strategy Design
Year
2023
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