Concept & Strategy Design - Hospitality
Intimissimi
Turning lightness into experience – on Cloud Nine with Intimissimi in NYC!
Intimissimi Ultralight Pop Up – New York City, 2025
During New York Fashion Week, Axielab created a dream pop-up for Intimissimi at 21 Green Street, New York, where clouds, textures and captivating details enveloped guests in an atmosphere of elegance and fun.
From complimentary coffee, finger food and champagne at the Cloud Bar to interactive moments and gifts, every element was designed to elevate the brand’s story into a living experience.
Project
Event
Client
Intimissimi
Service
Concept & Strategy Design
Year
2025
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